Design / User Experience
Don’t make users think
It should be obvious and self-explanatory.
Establish a Clear Visual Hierarchy
(It’s the order in which the human eye perceives what it sees.)
Manage to focus users’ attention, web-users can instantly recognize edges, patterns and motions.
Strive for simplicity
Every additional choice increases the time required to take a decision.
Usage of the white space
White space makes a website look ‘clean’. While clean design is crucial to communicating a clear message, it doesn’t just mean less content.
Strive for feature exposure
Letting the user see clearly what functions are available.
Make use of effective writing
Directly to the point. No cute words, no exaggerated statements.
Communicate effectively with a “visible language”
Organize, Economize(simplicity, clarity, distinctiveness, and emphasis), Communicate
Call to Action (CTA)
Does your CTA button catch your eyes?
Let Directional Cues Point to Your Call-to-Action
Establish a Clear Visual Hierarchy to CTA
Don’t squander users’ patience